VALUE ORIENTATION STRATEGIES FOR COMBATING GET-RICH-QUICK SYNDROME AMONG BUSINESS EDUCATION STUDENTS IN TERTIARY INSTITUTIONS IN ANAMBRA STATE

Abstract

The study investigated value orientation strategies for combating get-rich-quick syndrome among business education students in tertiary institutions in Anambra State. One research question guided the study and one null hypothesis was tested at 0.05 level of significance. Descriptive survey research design was used for the study. The population of the study comprised 110 business educators in public four tertiary institutions in Anambra State. The instrument for data collection was a validated structured questionnaire developed by the researcher. Plot test was carried out using Cronbach Alpha coefficient to test the internal consistency of the instrument using 20 business educators from 2 public tertiary institutions from Enugu State. The result yielded co-efficient value of 0.84. Mean, standard deviation and t-test were used to analyze data collected for the study. The finding of the study revealed that the value orientation strategies for combating get-rich-quick syndrome among business education students in tertiary institutions in Anambra State include integrating ethical courses/value norms in the business education programme in tertiary institutions, encouraging critical thinking skills that help students evaluate the risks and consequences of get-rich-quick schemes and bringing in industry professionals to share their experiences on the importance of ethics in business among others. Business educators did not differ in their opinion based on gender because all believe that value orientations are important for easy living. The researchers recommended among others that a comprehensive review of the business education curriculum should be conducted by administrators of business education programme to ensure that it include ethical and moral modification courses that will channel the minds and behaviours of business education students to embrace the right values and ethics so as to acquire wealth in genuine way through the right values and ethics in business education students in tertiary institutions.